The Business of Media

Media is anything that can be used relay or store information.  In the ever changing culture that we live in now a days, the use of media is crucial and ever present in our everyday lives.   There are many mediums that are present to relay current information, be it the internet and television to the printed media such newspapers and magazines. 

                Media is used so abundantly used in our culture because we live in a consumer culture which means that the idea of business and goods are quite prevalent in much that we do.  Cultural studies is a very important concept when discuss the idea of media because it is the study of have people perceive and interpret the media in the lives.  Theorists in cultural studies believe that the media reflects the beliefs of the dominant class in a culture which in ours happens to be the big business and corporations.  This reflects in the media by creating the need for profit as the foremost motive.  This is why ads have progressed from just trying to sell an item to a consumer to being is own form of entertainment and works of art themselves.