Media is anything that can be used
relay or store information. In the ever
changing culture that we live in now a days, the use of media is crucial and
ever present in our everyday lives.
There are many mediums that are present to relay current information, be
it the internet and television to the printed media such newspapers and magazines.
Media
is used so abundantly used in our culture because we live in a consumer culture
which means that the idea of business and goods are quite prevalent in much
that we do. Cultural studies is a very
important concept when discuss the idea of media because it is the study of
have people perceive and interpret the media in the lives. Theorists in cultural studies believe that the
media reflects the beliefs of the dominant class in a culture which in ours
happens to be the big business and corporations. This reflects in the media by creating the
need for profit as the foremost motive. This
is why ads have progressed from just trying to sell an item to a consumer to
being is own form of entertainment and works of art themselves.
